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How Social Media is Redefining News Today

With many populations around the globe enjoying good access to the internet, the digital landscape has caused a shift in the many matters are handled in many components of our socioeconomic life, with media and marketing included. If you wish to access interesting news nowadays, you most likely don’t turn to your TV or the local daily. And that’s made possible by the many digital news organizations that exist online today that continue to rely heavily on social media to tell their stories and engage their audiences. Therefore, social media keeps playing a significant part in the way media companies publish and distribute their news content in various forms, for example articles and videos.

What Gives Social Media the Power to Influence the Way News is Accessed?

Main media outlets are unable to survive without social media, and the main reason for this is that social networking site are the most popular online places today. Therefore, any person that writes news articles for a job will not find you easily unless they link up with Facebook, YouTube, or Twitter. This offers a level of convenience for readers as important news content finds them where they spent most of their online time, and they don’t have to keep looking up news through Google.
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Social Media Users are Involved in News
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One attractive aspect about news sourced through social media is that users can participate in it in more than one way. As per certain studies, around 50% of social media users (for example Facebook users) have shared news content, be it in the form of videos, photos, or articles. At the same time, almost half of social networking site users have discussed a news item, by commenting, tweeting, or liking.

And there’s even a small number of social media users that are involved in the covering of their own news items and posting them on Facebook, Twitter, or YouTube in the form of videos or photos. This level of participation has played part in the spreading of news that has finally gone viral, such news on riots and natural disasters.

Can a User Rely on Social Media for Timely Breaking News?

It’s difficult to give an outright yes or no for that question. Firstly, social networking sites are not news websites by design, and media outlets put their news first on their websites before promoting them via social media. But if you’re comparing social media websites with TV or tomorrows newspaper as sources of breaking news, then Facebook and Twitter may win because they can update you anywhere you are, even if travelling.

But as a news consumer, you can stay updated by identifying a news website that you can also follow on social media for updates.